The event aimed to provide knowledge on the use of digital platforms for MSME players, with the theme “Going Upmarket with WhatsApp.” This event was attended by more than 250 MSME players, with three booths providing information related to WhatsApp for business.

Minister of Trade, Zulkifli Hasan, also attended the event. Three booths were provided for education, including WhatsApp Business QR, WhatsApp Business Optimization Information, and Product Photo Booth, to help MSME players maximize the potential of WhatsApp for business.