Attracting over 12,000 visitors, the festival adopted the theme “Vibin’ Immersive Augmented Realities and Your Favorite Playlist IRL,” offering an engaging experience that combines immersive reality with live enjoyment of attendees’ favorite playlists.

Eureka Fest 2023 featured a variety of exciting activities, including immersive Augmented Reality (AR) experiences, beauty enthusiast meet-ups, inspiring talk shows, music performances, and more, creating a dynamic and interactive environment for all participants.